Logo Design Love
Logo Design Love is a comprehensive guide to the art and science of creating memorable and effective logos. The book, written by David Airey, a seasoned graphic designer, provides an in-depth look into the logo design process, from understanding the client's needs to creating a timeless visual identity.
David Airey is an accomplished graphic designer and blogger who has been working in the design industry for over 15 years. He has worked with a variety of clients, from small businesses to multinational corporations, helping them to create unique and memorable brand identities. Airey is also the author of several design books, including Work for Money, Design for Love and Identity Designed.
The introduction of Logo Design Love outlines the importance of logos in today's business world and the role they play in establishing brand identity. The book provides a step-by-step guide to creating logos that are simple, memorable, and effective. It covers topics such as understanding the client's needs, researching the competition, choosing the right typeface and color palette, and designing for multiple applications.
One of the key strengths of the book is that it is not only a practical guide but also a source of inspiration. It includes case studies of successful logos and provides insights into the design process behind them. The book is illustrated with stunning visuals, including sketches, concept designs, and finished logos, which make it a pleasure to read and a valuable resource for designers and business owners alike.
Overall, Logo Design Love is an essential resource for anyone involved in creating brand identities or interested in the art and science of logo design. David Airey's expertise, coupled with his engaging writing style and practical approach, makes this book a must-read for graphic designers, marketing professionals, and entrepreneurs.
Author: David Airey
Link to buy: https://www.amazon.com/Logo-Design-Love-Creating-Identities/dp/0321985206/
Ratings: 4.7 out of 5 stars (from 726 reviews)
Best Sellers Rank: #69,614 in Books
#6 in Desktop Publishing
#14 in Branding & Logo Design
#70 in Arts & Photography Study & Teaching
