Logo Modernism

Logo Modernism is a comprehensive book that chronicles the evolution of logo design from the period between 1940 and 1980, during which modernism reigned supreme. This period saw a major shift in the field of graphic design, as designers experimented with new forms, typefaces, and styles. Among the best books on logo design, the book features over 6,000 logos from the era, making it an essential reference for designers, marketers, and anyone interested in the history of graphic design.

The book is authored by Jens Müller, a graphic designer, and author based in Germany. Müller is the founder of the award-winning design studio, Optik, and has worked with a range of clients including Red Bull, Sony, and Heineken. He has also authored several other books on graphic design, including "History of Graphic Design," "Saul Bass: 20 Iconic Film Posters," and "Logo Talks."

In the introduction to Logo Modernism, Müller explains the cultural and historical context of the modernist movement and its impact on logo design. He provides insight into the key design principles of the era, such as simplicity, legibility, and abstraction, and how they influenced the creation of logos that have stood the test of time. The book also includes interviews with leading designers of the period, providing a unique perspective on their creative process and design philosophy.

Overall, Logo Modernism is an excellent resource for anyone interested in graphic design or branding. It provides a detailed account of the evolution of logo design during a pivotal period in the history of graphic design, and showcases some of the most iconic logos of the 20th century.

Author: R. Roger Remington , Jens Müller

Link to buy: https://www.amazon.com/Logo-Modernism-English-French-German/dp/3836545306/

Ratings: 4.9 out of 5 stars (from 955 reviews)

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