Logo Life
Logo Life: Histories of 100 Famous Logos, written by Ron van der Vlugt, is a fascinating journey through the evolution of logos of some of the most iconic brands in the world. Van der Vlugt is a graphic designer, editor, and author based in Amsterdam. He has worked on various design projects for international clients, including the International Olympic Committee, and has published several books on design.
Logo Life is a beautifully designed book that takes readers on a journey through the history of logos. Van der Vlugt has researched and compiled detailed histories of 100 famous logos, ranging from Coca-Cola and McDonald's to Nike and Apple. Each logo is accompanied by its history, evolution, and anecdotes that provide a glimpse into the brand's personality.
The book not only explores the design and evolution of logos but also sheds light on the impact of logos on popular culture and the psychology of branding. Van der Vlugt's engaging writing style and the book's stunning visuals make it an enjoyable read for anyone interested in design, branding, or marketing.
Logo Life is a must-have for designers, marketers, entrepreneurs, and anyone who wants to understand the power of logos in shaping brand identity and consumer perception. The book is a testament to the importance of good design and the role it plays in building successful brands that stand the test of time.
Author: Ron van der Vlugt
Link to buy: https://www.amazon.com/Logo-Life-Histories-Famous-Logos/dp/9063692609/
Ratings: 4.8 out of 5 stars (from 32 reviews)
Best Sellers Rank: #2,017,090 in Books
#325 in Advertising Graphic Design
#347 in Branding & Logo Design
#2,690 in Advertising (Books)
