Prada

Prada is an Italian luxury fashion house that was founded in 1913 by Mario Prada in Milan. Prada is currently one of the most well-known companies in the world, and its purses are among the most sought-after items on the planet.

Prada's clothing and accessories have been described as classic and unconventional, frumpy but edgy, and characterized by an ambiguous techno-retro sensibility. Prada's style is modern on the one hand, building on northern Italian traditions of understated elegance and superb craftsmanship on the other. Miuccia Prada, on the other hand, stated in 1995 that "I design unattractive clothing out of unattractive materials. It's just awful taste. Nonetheless, they come out looking good." She added that several years later, "Prada outfits have always struck me as being somewhat ordinary, but not quite. Maybe they have some frightening twists or something about them that isn't quite right.... The bourgeoisie does not wear Prada."

Miuccia Prada's garments appeal to intellectuals and artists for their quirkiness and intellectual purity, while fashion editors are captivated to her continual experimentalist. Prada's collections in 2003 and 2004 were outstanding, reaffirming both her personal artistic sensibility and the company's status.

She went on to say that several years later, "Prada clothes have always seemed a little average to me, but not completely. Maybe they have some terrifying twists or something isn't quite right about them.... Prada is not worn by the upper crust."

Miuccia Prada's clothes appeal to intellectuals and artists because of their eccentricity and intellectual purity, while fashion editors are drawn to her constant experimentalist. In 2003 and 2004, Prada's collections were excellent, reaffirming both her personal artistic sensibility and the company's position.

Most Expensive Prada Items

• The Brandy Top Handle V2 ostrich leather handbag – $10,200
• Prada Papaya Hobo Bag: $8,600