Social Norms, Social Change I

This is a course about social norms, which are the rules that hold societies together. It teaches how to identify social norms and differentiate them from other social constructs such as customs or conventions. These distinctions are critical for effective policy interventions aimed at establishing new, beneficial norms or removing harmful ones.


The course teaches students how to assess social norms and the expectations that support them, as well as how to determine whether they are the cause of specific behaviors. The course is a collaboration between Penn and UNICEF, and it includes numerous examples of norms that sustain behaviors such as child marriage, gender violence, and sanitation practices.


This is Part 1 of the series Social Norms, Social Change. The instructor introduces all of the fundamental concepts and definitions, such as social expectations and conditional preferences, that help you distinguish between various types of social practices, such as customs, descriptive norms, and social norms, in these lectures. Expectations and preferences can be measured, and these lectures will teach you how. Measurement is critical for understanding the nature of the practice at hand, as well as whether or not an intervention was successful, and why.


This course offers:

  • Flexible deadlines: Reset deadlines based on your availability.
  • Shareable certificate: Get a Certificate when you complete
  • 100% online
  • Beginner level
  • Approx. 13 hours to finish
  • Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Greek, Italian, Vietnamese, German, Russian, Turkish, English, Spanish, Romanian

Course ratings: 4.6/5

Enroll here: https://www.coursera.org/learn/norms

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