THISISNEVERTHAT

THISISNEVERTHAT is a South Korean menswear brand that was founded in 2009. The brand's name is a nod to the idea that their designs are timeless and will never go out of style.

THISISNEVERTHAT's aesthetic is characterized by a mix of streetwear and contemporary menswear, with an emphasis on clean lines and minimalistic design. The brand's collections often feature simple yet statement-making pieces, such as logo t-shirts, hoodies, and jackets, as well as more tailored pieces like blazers and trousers.

One of the defining features of THISISNEVERTHAT's designs is their use of bold typography and graphics. The brand often incorporates text and slogans into their designs, such as their popular "Never" series, which features phrases like "Never Mind" and "Never Too Late".

THISISNEVERTHAT has gained a following in the Korean fashion scene and has collaborated with a variety of brands and artists, including Reebok, Ader Error, and Ambush. The brand has also opened several flagship stores in Seoul, as well as pop-up shops in other cities around the world.

Founded: 2009

Instagram: instagram.com/thisisneverthat/ (327K follower)

Website: intl.thisisneverthat.com/