What it isNt (Wiisnt)

top 5
Ng Thùy Linh

Wiisnt is one of the best Korean menswear brands that was launched in 2016. The brand's name is a play on words, combining "isn't" and "wise", to suggest that their designs are for men who are not afraid to be unconventional and think outside the box.


Wiisnt's aesthetic is characterized by a mix of streetwear and contemporary menswear, with an emphasis on unique cuts and silhouettes. The brand's collections often feature oversized pieces, asymmetrical details, and unexpected fabric combinations.


In addition to clothing, Wiisnt also offers a range of accessories, including hats, bags, and jewelry. The brand's accessories often feature bold graphic elements and unconventional materials, such as acrylic and PVC.


Wiisnt has gained a following in the Korean fashion scene and has been featured in a variety of publications, including Vogue Korea and Dazed Korea. The brand has also collaborated with other Korean fashion brands and designers, such as Andersson Bell and Kanghyuk.


Founded: 2016

Instagram: instagram.com/whatitisnt__kr/ (53.2K followers)

Website: https://wiisnt.co.kr/

Photo by @whatitisnt__kr from Instagram
Photo by @whatitisnt__kr from Instagram
Photo by @whatitisnt__kr from Instagram
Photo by @whatitisnt__kr from Instagram

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