Use a Blog to Talk about Your Work

Launching a blog is another excellent strategy to improve your portfolio website. A blog may be used to tell the full story behind a picture, describe a recent photoshoot, or even display photographs that didn't make it into your portfolio galleries.

Including a blog provides two key benefits. For starters, it's another way to interact with visitors. People who are interested in your photography may keep up with your latest work, discover more about your business, and learn more about their favorite photographs by following you on social media. Second, a blog may significantly improve your website's search engine optimization. Blog postings naturally include keywords related to your photography, which helps your website rank better for relevant search terms.