Pesade

Pesade is a Korean perfume brand that was established in 2018. Its name is derived from the French term "passe-partout," which means "master key" or "universal key." The brand's objective is to create fragrances that unlock the wearer's unique personality and experiences.

Pesade is defined by the attitude of seeing and feeling everything that is beautiful. Instead of defining the standard of beauty, it touches on the pure yearning for beauty. It celebrates discovering and collecting beauty in everyday situations and approaching this process with an authentic attitude. Pesade exemplifies this spirit and joy.

The flagship store of lifestyle brand Pesade feels like an art museum despite being a beauty shop. Upon entering, one can feel Pesade's distinct style through the installation artwork, such as a unique table and sofa. Visitors can experience the brand's fragrances and beauty products based on three scents: woody, peppery, and musky.

After exploring the products, visitors can enjoy a relaxing weekend by visiting the rooftop garden on the third floor. With Pesade's fragrances, you can discover, experience, and embrace the beauty that the brand conveys. These scents can add novel delights and a splash of color to one's daily life.

Founded: 2018
Founder: n/a
Headquarters: Seoul, South Korea

Instagram: instagram.com/pesade_official (7.588 followers)

Website: https://pesade.kr/