Granhand

GRANHAND began its journey in a small "hanok," a traditional Korean house, in Bukchon in 2014 with a mission to research scents and create products that can be enjoyed comfortably as part of everyday life. The brand's focus is on making fragrance a natural and integral part of one's daily routine, rather than something reserved for special occasions.

Grannand aims to enhance the quality of everyday life by making personal spaces and surroundings smell better and by offering products that are both functional and aesthetically pleasing. The brand proposes a "slightly better daily life" that everyone desires in the corner of their hearts and strives to achieve this through its honest and authentic approach.

Despite the easy and effective marketing strategies available through social media and sponsorships, GRANHAND chooses to pursue honesty and transparency by acknowledging its shortcomings. The brand's pursuit of true value is driven by its own efforts and challenges and the process of repeating success and failure. Over the past 7 years, GRANHAND has rejected countless offers to open online stores, instead choosing to connect with customers on a personal level through physical stores.

The brand believes that creating a space with the spirit of GRANHAND, carefully selecting music, and sharing thoughts on small pieces of paper is the best way to become a part of everyday life rather than just a fleeting moment. The brand experience begins the moment customers come across Graham's Sachet while walking down an alley.

Founded: 2014
Founder: Jung Nana
Headquarters: Seoul, Korea

Instagram: instagram.com/granhand_official/ (40,3K followers)

Website: https://en.granhand.com/