Elorea

As an ode to the power of scent and the longing for home, the Korean word "Hyang Soo" represents both perfume and the yearning for a special place in one's heart. This poetic term captures the essence of how scent can transport you to different memories and evoke deep emotions.

This inspired a group of individuals, Elorea, to create a fragrance brand that embodies their Korean heritage. ELOREA's mission is to craft exceptional fragrances that leave a lasting impression and create unforgettable experiences. Elorea's brand philosophy is rooted in balance—a harmonious blend of traditional and modern, classic and unconventional, sustainability and luxury.

They are committed to sourcing the highest quality materials and producing in small batches with exceptional care. At the core of their brand is the belief in "jeong," a unique Korean concept that embodies collective social responsibility. This principle guides their team, culture, and communities and is reflected in every aspect of their brand.

Elorea is more than just a fragrance brand; it is a celebration of Korean heritage and a commitment to creating exceptional products that embody the power of scent and the longing for home.

Founded: n/a
Founder: Wonny Lee
Headquarters: Korea

Instagram: instagram.com/elorea/ (14,2K followers)

Website: https://elorea.com/