RboW

RboW, a beauty and fragrance brand from South Korea, strives to merge the worlds of beauty and art by blending them together. The founder, Sohyung Kim, who previously worked as an art gallery director, established the company to offer a range of products, including candles, diffuser oils, creams, and fragrances. The brand is a manifestation of Kim's love for both art and fragrance.

The packaging for each product features abstract drawings that convey the mood and essence of the corresponding scent. The fragrances themselves are inspired by minimal art, which is reflected in the simple yet powerful combination of a few key elements to create a distinct and recognizable scent. RboW is a brand that celebrates the harmony between beauty and art, offering a unique sensory experience that combines the power of fragrance with the beauty of abstract art.

RboW's signature fragrance is Dance and Balance, which is designed to capture the feeling of dancing and maintaining balance, as suggested by its name. The design of the fragrance bottle features an organic pattern that resembles a natural and soft collage. The design expresses the "rhythmic sense of balance" that is essential to the fragrance, achieved through cutting and pasting - basic elements of art that have been used for a long time.

The avant-garde scent and collage design of DANCE AND BALANCE perfectly encapsulate the essential elements of art, which are to dance freely and maintain balance. The fragrance's long-lasting sillage is expressed through a gentle and soft pencil-drawing touch located inside the label.

Founded: 2020
Founder: n/a
Headquarters: Seoul, Korea

Instagram: instagram.com/rbow_official/?hl=en (20K followers)

Website: https://rbowofficial.com/