An Introduction to Online Quantitative Market Research
An Introduction to Online Quantitative Market Research ranks 4th in the list of the best Market Research courses. Let's face it: businesses today must move quickly to preserve a competitive edge, and making data-driven decisions is now a need for any organization to thrive. Basic knowledge and skills in market research are increasingly becoming the norm for everyone in the organization, not just those with the title "research." Understanding how to develop and conduct market research is vital whether you work in marketing, finance, human resources, or as a student preparing to enter the profession.
They created this course based on their knowledge and experience working directly in the research business for over ten years. They've worked on both the buy and sell sides of research, so they understand the difficulties that people experience when attempting to answer crucial business questions through market research.
This course focuses on one sort of research: online market research, which collects data using mobile or web-based questionnaires. Online research can provide you with scalable data quickly, but slight errors in your research design might have serious consequences for data quality.
What you will learn:
- Get an overview of the market research industry
- Learn how to design better surveys that don't bias or steer respondents
- Learn how to program surveys using industry standard tools like Qualtrics
- Learn how to clean and process your data
- Learn how to effectively visualize and analyze your data
- Learn how to make better, and faster business decisions through online market research
Udemy rating: 4.4/5.0
Enroll here: udemy.com/course/intro-to-online-market-research/
