Market Research and Consumer Behavior

Your marketing adventure begins right here! The first course in this specialization establishes the groundwork for a successful overall marketing strategy. There are two sections: Market Research and Consumer Behavior. In the Market Research module, you will learn how to translate a decision problem into a research question using tools and procedures. Learn how to create a research plan, evaluate data, and accurately interpret and convey survey outcomes, resulting in actionable suggestions.

Then you'll zoom in on the customer decision-making process, highlighting important stages from detecting a need to purchasing and consuming a product. Adopt a true "consumer focus" in your managerial decisions by investigating how consumers make decisions, what happens (in their hearts and minds) at various stages of the decision-making process, and the variables that influence those decisions. This course will provide you with the knowledge you need to understand the current state of your product before embarking on a market strategy. There is no better place to lay the groundwork for your marketing journey!

What you will learn:

• Market Research
• Consumer Behaviour
• Data Analysis

Coursera rating: 4.4/5.0

Enroll here: coursera.org/learn/market-research