Marketing Research: support your marketing decisions

With the information boom that has accompanied the advent of the internet, it is common to believe that any information needed can be discovered via Google. A professional approach to supporting marketing decisions with well-founded data necessitates the abilities covered in this course. The course is designed to be a practical step-by-step guide to market research, providing a structure for those who plan to conduct research on their own or who wish to commission research on their behalf.

Each stage of the market research process is discussed in detail, beginning with the understanding that market research is not the same as "seeing what you can find" on a specific topic or issue, but rather a structured and systematic approach to developing a picture that can support business decisions, form part of a business development, or act as a foundation for marketing strategy. Any company's focus should be on continuous marketing research. Whatever size your company is, knowing what your customers think, how the market evolves, and what your competitors are doing should be a constant emphasis.

What you will learn:

• Ten steps process to Market Research
• Learn to do a MR brief
• Design effective questionnaires
• Learn research metodologies
• Discover the role of data

Udemy rating: 4.5/5.0

Enroll here: udemy.com/course/marketing-research-for-profit/