Market Research | Complete Marketing Research Course 2022

Welcome to the most comprehensive course on current and practical market research. They conducted market research for major corporations such as Sony PlayStation and two Google-backed startups. They studied market research at Philip Kotler's Kellogg Institution of Management, the world's top-ranked marketing school. As a marketing consultant and marketing manager at various levels up to Vice President, Ithey've done marketing for consumer products, B2B products, digital products, and physical items. A world-class market research counsel will teach you the latest and best marketing tactics. Discover the tools, methodologies, hacks, and quick fixes for all of your market research issues.

Major Market Research Sections:

• Introduction to the 3 types of market research & the 3 types of data
• Exploratory research, including interviews, focus groups, and case studies
• Competitor analysis using various approaches and techniques (including a 1-page competitor analysis template)
• Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurements
• Causal market research, including A/B testing and the 3 critical things to test with direct-response marketing
• How to size markets & demand using various tools and approaches
• Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron Sharp
• The customer decision journey
• Conversion rate optimization (CRO)
• Marketing psychology research
• How to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and Sparktoro
• Data and media analysis
• Service market research
• Product marketing analytics

Key Market Research Topics:

• Market Research & Marketing Research
• Market Research Analysis & Market Research Analyst Training
• Competitor Analysis
• Marketing Analytics & Marketing Analysis
• Research Methods
• Qualitative Research & Quantitative Research
• Consumer Analytics
• Web Analytics & Conversion Rate Optimization (CRO)

Udemy rating: 4.6/5.0

Enroll here: udemy.com/course/market-research-complete-marketing-research-course-2022/