Applied Marketing Analytics (Kellogg School of Management)

Applied Marketing Analytics ranks 3rd in the list of the best online marketing analytics courses.To be an effective modern marketer, you must understand how to extract value from mountains of historical data. Machine learning techniques can be used to make sense of large data sets and improve marketing performance in a variety of ways. Artificial intelligence (AI) and analytics models are used to extract insights from data, but you don't have to be a data scientist to do so. Each module in the Applied Marketing Analytics program allows marketing managers to leverage existing data to help make decisions about their products, such as promotions, pricing, and profits, through the lens of a real-world simulation.

This course is ideal for business and marketing consultants who want to learn how to use ML predictions of customers and marketing to drive incremental business results and profits. Signing up for this program will help you better understand your customers, ask better questions, and ultimately make better decisions that will increase your marketing ROI. You will learn about understanding your data and making basic predictions, predictive models and desired outcomes, and machine learning models to sharpen your strategy throughout this comprehensive curriculum. By the end of this course, you will be able to increase the effectiveness of your marketing and your business by retraining models.

Highlights

• Gain hands-on experience with real-world data sets and advanced analytics tools to make more strategic, profitable decisions in your organization
• Get access to live and recorded sessions with program faculty, a global peer network of collaborators, and mobile learning app
• Learn about several popular machine learning methods that are relevant to your marketing applications and know what the suitable model for your business challenge is
• Valid your analytics and marketing skills by receiving a verifiable digital certificate of completion from Kellogg Executive Education