Marketing Analytics Executive Education (Berkeley Exec Edu)
To be successful in marketing, you must use the best available tools to gather the information you need to make informed decisions and gain a competitive advantage. Marketers who have the knowledge, skills, and experience to use data to achieve their objectives will have a significant competitive advantage.
The Marketing Analytics - Strategies to Optimize ROI program delves into the principles and strategies of data-driven marketing and how to apply them in practice. Using real-world examples from successful companies such as Netflix and Booking.com, you'll learn how to build predictive models to inform marketing decisions and use analytics to maximize marketing ROI. You will gain valuable insights into your customers and what drives their purchasing decisions by using practical tools and techniques. You will also learn how to use the Customer Lifetime Value formula to guide marketing and product decisions throughout the consumer journey, as well as the four key steps for implementing an innovative marketing analytics initiative in your organization once the program is completed.
Highlights
- A perfect curriculum designed for marketing managers, analysts, brand managers, and marketing executives to improve their knowledge
- Learn how to make informed marketing decisions based on analytics, apply analytic tools, models, and frameworks for optimizing marketing ROI
- Know how to leverage analytics and experimentations for gaining a competitive advantage
- Be able to develop a marketing strategy for customer acquisition, development, and retention
- Work through real-world case studies of top companies like Netflix, Booking.com, Rocket Fuel, etc. to improve your learnings
Duration: 2 months, 4-6 hours/week
Rating: 4.8/5.0
Enroll here: em-executive.berkeley.edu/marketing-analytics
