Become a Marketing Analyst – Nanodegree (Udacity)

This program is for anyone who wants to learn fundamental data skills for marketing. You'll discover how to use Excel to collect, organize, and analyze data; create Excel models to analyze potential business outcomes; and visualize and communicate your findings using Tableau and Data Studios. You'll also learn how to use Google Analytics. With analysts in high demand, this program is an excellent choice if you're just starting out in marketing or data, want to apply data skills to your current role, or want to pursue further studies or career goals. Learn fundamental data skills that can be applied to marketing. Use Excel, Tableau, Google Analytics, and Data Studios to collect and analyze data, model marketing scenarios, and communicate your findings.

This course has specific curriculum, in the introduction to Data Analysis you will learn how to use statistics and visualization to find and communicate insights. Develop Excel skills to manipulate, analyze and visualize data in spreadsheets, and more, learn how to build Excel models to analyze possible business outcomes. Next on Data Visualization, you'll learn how to apply visualization and design principles to create impactful data visualizations, build data dashboards, and tell stories with data.

Followed by this Google Analytics course, you'll gain in-depth knowledge of Google Analytics as you learn how to use advanced reporting techniques, analyze and optimize results, build your proficiency with Data Studio and generate powerful insights that drive significant business growth. Finally in the Marketing Analytics course, you'll learn about a wide range of marketing and business metrics and how to gauge the growth and health of your marketing efforts.

Highlights

• Learn how to use figures and visuals to determine and communicate insights, develop excel skills to manipulate, analyze, and visualize data in spreadsheets, and how to build excel models.
• Understand how design and visualization principles can be applied to create impactful data visualizations, build data dashboards, and tell stories with data.
• Gain in-depth knowledge of Google Analytics while learning advanced reporting techniques to analyze and optimize results and produce actionable insights for your business.
• Know about a wide range of marketing and business metrics, and how the growth and health of your marketing campaigns can be evaluated.
• Avail of a custom learning plan that is tailored to fit your daily work-life with.