Digital Marketing Analytics Executive Education Program (MIT Executive Education)
Digital technologies have reshaped marketing, resulting in a significant increase in the quality and quantity of data you can store, access, and analyze. This data explosion enables businesses to better understand and respond to consumer patterns. However, it raises the importance of marketing activity measurement, planning, and implementation. Companies need skilled professionals who can ensure the best return on investment (ROI) for marketing spend and deliver valuable insights that lead to better customer service.
This online course is designed to teach you how to create a comprehensive digital marketing optimization strategy for a marketing campaign. In this brief online course, you will learn how to use analytics tools to create a predictive model and leverage the most recent advances in data analytics. Understanding the digital marketing channel, optimizing return on investment, implementing integrated digital marketing, and other topics are covered in the curriculum. Throughout the classes, you will receive assistance from MIT-renowned faculty members who will share their personal experiences.
Highlights
- A comprehensive program created to teach you the fundamentals of data analytics, digital advertising, and predictive modeling
- Learn how to improve your digital marketing reach and optimize your ROI with data analytics and digital advertising
- Get recognition of a future-focused approach to business strategy in the form of a badge of achievement from the MIT Sloan School of Management
- Be able to develop new competencies and earn valuable recognition from an international selection of universities
- Gain access to a flexible and structured approach to learning and plan your learning around your life
Duration: 6 weeks, 6-8 hours/week
Google Rating: 4.5/5.0
Enroll here: mit-online.getsmarter.com/presentations/lp/mit-digital-marketing-analytics-online-short-course/
