Professional Certificate in Digital Marketing

This program can assist you if you want to enter a high-growth digital marketing field and advance your career. The Professional Certificate in Digital Marketing program serves as a springboard for furthering your digital marketing career. Participants will gain a broad understanding of the digital marketing landscape, develop in-demand skills that hiring managers are looking for, and find their own unique niche in this rapidly expanding domain.

Customer Understanding and Segmentation, Digital Channels, Strategy, Execution and Content, Social Media, and Search Engines are among the learning outcomes included in the program. Throughout this online Bootcamp, you will learn how to optimize your campaigns for maximum ROI. You will also gain practical experience in critical digital marketing skills such as SEO, SEM, social media, email marketing, and display ads. By the end of this curriculum, you will have learned how to create a digital marketing portfolio with the assistance of an industry professional who will guide you throughout the classes.

Highlights

• A strategic program designed to explore Content Marketing, Marketing Automation, Social Media Marketing, Marketing Experimentation, and Analytics
• Learn how to manage digital ad campaigns and webinars that offer real-time feedback through simulations and reviews
• Get introduced to the digital marketing landscape, build the most in-demand skills, and find your niche in this rapidly expanding field
• Advance your career in digital marketing by receiving a digital certificate from the Kellogg School of Management