Baskin Robbins

Baskin Robbins, the world's biggest chain of ice cream specialty stores, announced today the signing of 5 new franchise agreements in China, significantly expanding the brand's influence in the country. The potential franchise agreements provide for the establishment of 250 Baskin-Robbins locations across China over the next decade, more than doubling the brand's footprint in the nation.

Baskin Robbins now has over 90 outlets across China, including Shanghai, Beijing, Zhengzhou, Xi'an, and Hangzhou. To its visitors, it serves a variety of ice cream flavors and frozen delights, such as ice cream sundaes, ice cream cupcakes, and frozen drinks.

Its locations feature traditional Baskin-Robbins flavors like Very Berry Strawberry and Mint Chocolate Chip and regional classics such as Green Tea. Baskin-Robbins has almost 7,000 stores in nearly 50 countries globally.

Founded: 1945
Headquarters (China branch): Bejing
Market cap: $335.4M
Revenue: $2B
Website: https://www.baskinrobbins.com.my/content/baskinrobbins/en.html