Zhongjie Ice Cream

Zhongjie 1946 is a classic example of an established ice cream business effectively transitioning to the internet market. According to public records, Zhongjie 1946 is a local brand that dates all the way back to 1946. Zhongjie Ice Cream is the manufacturer and brand authorized party, while Shanghai Shengzhi Advertising Co., Ltd is the operator.

In 2014, Zhongjie Ice Cream partnered with Shengzhi advertising, a brand marketing firm with almost a decade of expertise in the ice cream industry. Zhongjie ice cream thinks that the two companies can collaborate to launch a new ice cream line aimed at the high-end marketplace.

After being established for a year, Zhongjie 1946 swiftly gained popularity among young people and was elevated to one of the most major names of wanghong ice cream. Zhongjie 1946's online sales amounted to about 70% of the total sales in 2017, beating Nestle, Haagen Dazs, and other international ice cream businesses in the high-end marketplace for three years in a row.

Founded: 1946

Headquarters: Shenyang, Northeast

Revenue: $83M