Haagen-Dazs

Haagen-Dazs is one of the world's most well-known ice cream companies, entering the Chinese Marketplace in the 1990s. The company has achieved phenomenal success in China due to a combination of factors, including market analysis and insight, developing new and inventive items tailored to the Chinese consumers, and promoting their brand as a premium product. Now, more than half of the Chinese population is familiar with Haagen-Dazs, and Fortune estimates that Haagen-Dazs sales were over $100 million a year, with annual growth topping 21% for the preceding three years.

Chinese people have a great culture to show the world, and Haagen-Dazs has embraced it wholeheartedly. They began selling mooncakes in 1997, which are usually consumed during China's mid-Autumn event. Since the product's launch, annual sales have increased by around 25%, and they now account for 28% of Haagen-Dazs income!

Haagen-Dazs created other regional ice cream flavors, including green tea ice cream. While these tastes are now available in the United States and Europe, they were initially aimed at the Chinese market.

Founded: 1960

Headquarters: Minneapolis (America)

Market cap: $2.09B in 2021Yearly

Revenue: $660M

Website: https://haagendazs.com.my/