Blue Ocean Strategy

W. Chan Kim and Renée Mauborgne, global premier management thinkers, challenge everything you thought you understood about the requirements for strategic success in this perennial classic, embraced by businesses and sectors worldwide. Blue Ocean Strategy, widely regarded as one of the most classic and influential strategy books ever written, contends that ruthless competition culminates in nothing more than a bloody red ocean of rivals fighting over a decreasing profit pool. Based on a review of 150 strategic initiatives (spanning more than 100 years and 30 industries), the authors claim that developing "blue oceans" – untapped new market spaces primed for expansion – is the key to long-term success.

Blue Ocean Strategy describes concepts and techniques that each firm may use to construct and capture its own blue oceans, as well as a methodical approach to making the competition obsolete. This enlarged edition includes the writers' new preface, "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters, as well as an extended third one – "Alignment, Renewal, and Red Ocean Traps" – that address some of the most important problems raised by listeners and readers over the years.

Author: W. Chan Kim and Renée Mauborgne

Link to buy: https://www.amazon.com/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491