Good Strategy Bad Strategy

Good Strategy/Bad Strategy untangles the jumbled thinking that underlies too many strategies and presents a clear path to developing and implementing an effective action-oriented strategy for the real world. This book is regarded as one of the best books on strategic planning.


A leader's primary responsibility is to develop and implement a strategy. A good strategy is a particular and cohesive response to – and approach to – overcoming roadblocks. A good strategy works by concentrating and directing power where it will have the most impact. However, Rumelt demonstrates that there is an increasing and regrettable propensity to connect "strategy" with Mom-and-apple-pie values, airy packages of buzzwords, motivational slogans, and financial ambitions.


He debunks these components of "poor strategy" in Good Strategy/Bad Strategy and awakens an appreciation of the potential of a "good strategy." He introduces nine sources of power – ranging from using leverage to effectively focusing on growth – that are eye-opening yet practical tools that can be put to use on Monday morning, and he uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples vary from Apple to General Motors, the two Iraq wars to Afghanistan, a small local market to Wal-Mart, Nvidia to Silicon Graphics, the Getty Trust to the Los Angeles Unified School District, Cisco Systems to Paccar, and Global Crossing to the 2007-08 financial crisis.


Good Strategy/Bad Strategy is the result of Rumelt's decades of digging beneath the surface to address difficult questions with honesty and integrity. It reflects an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of human character.


Author: Richard Rumelt

Link to buy: https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239

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