Good to Great

Built to last, the seminal management study of the 1990s, demonstrated how great firms triumph over time and how long-term sustained performance can be integrated into an enterprise's DNA from the start.

But what about businesses that weren't born with exceptional DNA? How can good, middling, or even disastrous companies reach long-term greatness? Is it possible to transform long-term mediocrity or worse into long-term superiority? If true, what differentiating traits cause a corporation to progress from good to great?


Over the course of five years, Jim Collins and his research team examined the history of 28 firms to determine why some organizations succeed while others fail. In Good to Great, among the findings are:

  • Level 5 Leadership: A unique approach that is essential for excellence.
  • The Hedgehog Concept: Finding your three rings to overcome the curse of competence.
  • A Culture of Discipline: The Alchemy of Great Results
  • Technology Accelerators: How Great Companies Think About Technology Differently
  • The Flywheel and the Doom Loop: Why do people who frequently restructure fail to make the transition?


Author: Jim Collins

Link to buy: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996

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