Brand and Product Management Offered By IE Business School

Determine the crucial information required to establish a product and brand strategy that delivers both immediate and long-term benefits. You will be able to build an action plan to bring your brand strategy to life, both outwardly to consumers and internally to staff, after finishing this course. You'll be able to develop the correct criteria for determining success in the implementation of your product and brand strategy, taking into account any changes that may be required as part of a test and learn technique.

Luis Rodriguez Baptista, an IE University professor and marketing consultant, will lead you through six modules that begin with an overview of the challenges of managing products throughout their "life-cycle" and end with learning how to equip your employees with the knowledge they need to deliver on your brand promise. Interviews with consumers and industry professionals are included in the course, which help to demonstrate the value of brand strategy.

Brand and product management is a one-of-a-kind course that teaches you how to grasp the value of brand and product management before using branding, architecture, and portfolios to achieve success.

This course offers:

• Flexible Schedule: Set and maintain flexible deadlines.
  
• Certificate : Earn a Certificate upon completion
  
• 100% online
  
• Beginner Level
  
• Approx. months to complete: Suggested pace of hours/week
  
• Subtitles:

Coursera Rating: 4.7/5.0
Enroll here: https://www.coursera.org/learn/brand-management