Brand Management: Aligning Business, Brand and Behaviour Offered By University of London London Business School
Professor Nader Tavassoli of London Business School contrasts traditional methods of branding, in which brands are viewed as a visual identity and a promise to customers, with brands as a customer experience offered by the entire company. As one of the Best Online Brand Management Courses, Brand Management: Aligning Business, Brand and Behaviour Offered By University of London London Business School includes a brand exercise for your own brands as well as guest films from industry experts.
The goal of the course is to shift the perception of brands from being an organization's visual identity (e.g., logo) and image (customers' brand associations) to an experience delivered by people across the entire organization at "moments-that-matter" along the customer journey. Brands are thus more than just an exterior promise to customers; they are also a vehicle of putting corporate strategy into action through internal brand-led behavior and culture transformation.
This course offers:
- Flexible deadlines: Set and maintain flexible deadlines.
- Certificate : Earn a Certificate upon completion
- 100% online
- Beginner Level
- Approx. 17 hours to complete
- Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Coursera Rating: 4.9/5.0
Enroll here: https://www.coursera.org/learn/brand
