Brand Management: Build Successful Long Lasting Brands
The foundations of brand management are covered in this course. Brand Management: Build Successful Long Lasting Brands will begin by looking at some of the difficulties that come up when cultivating a brand. To effectively manage brands, there must be agreement on the nature of the brand in question. Because brands are intangible assets, a framework for determining a brand's quality will be offered. One of the issues is that a haphazard approach to brand support may develop, thus a framework to address this will be explored. It will be investigated how to incorporate more emotion into a brand.
To execute on the brand promise, effective brand strategy demands a pan-company approach to comprehend the organization's competencies, find new opportunities, and use the benefit of corporate culture. Brand success is achieved not only by focusing on customers, but also by taking a more balanced approach and engaging stakeholders. It is more difficult to imitate how a brand is provided in an era where it is easy to copy what a brand can deliver (functional values) (emotional values). This workshop will look at how brands can grow and be sustained by looking both inside and outside an organization. It will begin by presenting "From brand vision to brand evaluation," a paradigm for strategically growing and supporting brands. Following the explanation of the model, the various aspects of the model are discussed.
Requirements:
- Basic Marketing and Business Knowledge
Who this course is for:
- marketing managers
- brand managers
- marketing students
- business owners
- start-up companies
Subtitles: English
Udemy Rating: 4.4/5.0
Enroll here: https://www.udemy.com/course/build-successfull-brands/
