Professor Nader Tavassoli of London Business School contrasts traditional methods of branding, in which brands are viewed as a visual identity and a promise to customers, with brands as a customer experience offered by the entire company. As one of the Best Online Brand Management Courses, Brand Management: Aligning Business, Brand and Behaviour Offered By University of London London Business School includes a brand exercise for your own brands as well as guest films from industry experts.

The goal of the course is to shift the perception of brands from being an organization's visual identity (e.g., logo) and image (customers' brand associations) to an experience delivered by people across the entire organization at "moments-that-matter" along the customer journey. Brands are thus more than just an exterior promise to customers; they are also a vehicle of putting corporate strategy into action through internal brand-led behavior and culture transformation.

This course offers:

• Flexible deadlines: Set and maintain flexible deadlines.
  
• Certificate : Earn a Certificate upon completion
  
• 100% online
  
• Beginner Level
  
• Approx. 17 hours to complete
  
• Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish

Coursera Rating: 4.9/5.0
Enroll here: https://www.coursera.org/learn/brand

Determine the crucial information required to establish a product and brand strategy that delivers both immediate and long-term benefits. You will be able to build an action plan to bring your brand strategy to life, both outwardly to consumers and internally to staff, after finishing this course. You'll be able to develop the correct criteria for determining success in the implementation of your product and brand strategy, taking into account any changes that may be required as part of a test and learn technique.

Luis Rodriguez Baptista, an IE University professor and marketing consultant, will lead you through six modules that begin with an overview of the challenges of managing products throughout their "life-cycle" and end with learning how to equip your employees with the knowledge they need to deliver on your brand promise. Interviews with consumers and industry professionals are included in the course, which help to demonstrate the value of brand strategy.

Brand and product management is a one-of-a-kind course that teaches you how to grasp the value of brand and product management before using branding, architecture, and portfolios to achieve success.

This course offers:

• Flexible Schedule: Set and maintain flexible deadlines.
  
• Certificate : Earn a Certificate upon completion
  
• 100% online
  
• Beginner Level
  
• Approx. months to complete: Suggested pace of hours/week
  
• Subtitles:

Coursera Rating: 4.7/5.0
Enroll here: https://www.coursera.org/learn/brand-management

In the business sector, clever companies employ branding and strategic management tactics to set themselves apart from the competitors and get a competitive edge. In this Career Brand Management Specialization Offered By The State University of New York, you'll learn how to apply tried-and-true brand management approaches and tools to advance your career in a competitive employment market. You'll discover tactics for career brand building and obtain information and analytical skills for career self-management.

You will develop a powerful self-management information system that will assist you in self-organization and the development of high-demand employability skills. You will practice numerous professional branding tactics in your custom-built, unique Career Development Lab during each week of the Specialization. Your evidence-based portfolios, professional growth plans, personal self-marketing and branding strategies, presentations, and public profiles will all be created in the final Capstone Project.

This course offers:

• Flexible Schedule: Set and maintain flexible deadlines.
  
• Certificate : Earn a Certificate upon completion
  
• 100% online
  
• Beginner Level
  
• Approx. 5 months to complete: Suggested pace of 3 hours/week
  
• Subtitles: English, Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, German, Russian, Spanish, Romanian

Coursera Rating: 4.7/5.0
Enroll here:https://www.coursera.org/specializations/career-brand-management

Being one of the Best Online Brand Management Courses, Customer Experience Management: Brand Purpose & Leadership can be taken as a stand-alone course or as the first in a three-course series called Customer Experience Management Bundle: Grow Your Business With A Purpose for optimal benefits.

The value of establishing a brand purpose is emphasized heavily throughout this course. Shaun Smith and Andy Milligan, authors of the best-selling book On Purpose: Delivering A Branded Customer Experience People Love, will discuss the findings and research from their book, as well as some of the techniques their firm, Smith+Co, uses to help businesses become more purposeful in their customer experiences. They demonstrate the topics with case studies before showing you how to apply the principles to your own circumstance utilizing the tools and guidance offered. You will learn how to establish a brand mission that will align your organization and provide meaning for your customer experience effort by the end of the course.

Requirements:

• No specific requirements needed.

Who this course is for:

• Executive-level managers in any company or industry.

Subtitles: English
Udemy Rating: 4.7/5.0
Enroll here: https://www.udemy.com/course/customer-experience-management-brand-purpose-leadership/

Strategic Brand Mastery is a place where you can learn how to master your brand. The only step-by-step strategic branding training that will walk you through the process of creating a powerful brand that customers will adore.

As learners progress through the program, learners will assign action items and provide guidance on how to grow your brand step by step. Providing you with the opportunity to set your brand up for success. The course's first six steps are specifically designed to provide a strong foundation for your brand.

Giving you everything you need to create a strategic brand in a straightforward and easy-to-understand format. You will be forwarded to the second stage of the program once you have completed the first section of the course (the final 6 steps). You'll have a wholesome brand you enjoy at the end of the program (and your customers will love even more). After aiding hundreds of business owners, designers, and entrepreneurs over the last few years, this course has just been formally posted on Udemy.

Requirements:

• A desire to learn and implement leading strategic brand-building techniques, methods and practices
• The ability to follow simple steps to build your brand as you progress through the modules
• A hunger to ask as many questions as possible

Who this course is for:

• Entrepreneurs wanting to learn how to build a brand from scratch and make sure everything is done right first time
  
• Business owners who want to take their branding to the next level and improve profitability
  
• Logo designers who want to offer strategic thinking as a service & boost their income
  
• Students in marketing who are interested in branding and want to get a head start in their career

Subtitles: English
Udemy Rating: 4.6/5.0
Enroll here:https://www.udemy.com/course/strategic-brand-mastery-newly-released/

The foundations of brand management are covered in this course. Brand Management: Build Successful Long Lasting Brands will begin by looking at some of the difficulties that come up when cultivating a brand. To effectively manage brands, there must be agreement on the nature of the brand in question. Because brands are intangible assets, a framework for determining a brand's quality will be offered. One of the issues is that a haphazard approach to brand support may develop, thus a framework to address this will be explored. It will be investigated how to incorporate more emotion into a brand.

To execute on the brand promise, effective brand strategy demands a pan-company approach to comprehend the organization's competencies, find new opportunities, and use the benefit of corporate culture. Brand success is achieved not only by focusing on customers, but also by taking a more balanced approach and engaging stakeholders. It is more difficult to imitate how a brand is provided in an era where it is easy to copy what a brand can deliver (functional values) (emotional values). This workshop will look at how brands can grow and be sustained by looking both inside and outside an organization. It will begin by presenting "From brand vision to brand evaluation," a paradigm for strategically growing and supporting brands. Following the explanation of the model, the various aspects of the model are discussed.

Requirements:

• Basic Marketing and Business Knowledge

Who this course is for:

• marketing managers
  
• brand managers
  
• marketing students
  
• business owners
  
• start-up companies

Subtitles: English
Udemy Rating: 4.4/5.0
Enroll here: https://www.udemy.com/course/build-successfull-brands/

Brand Management & Building In 2022 | (Steps 7-12) will teach you all you need to know about the methodologies, concepts, and procedures for creating a strategic and effective brand from the ground up. The only step-by-step strategic branding training that will walk you through the process of creating a powerful brand that customers will adore.

You can begin the first six phases of the program for free by visiting our profile. Your logo, brand voice, and website are all examples of how you might express your brand (just to name a few). You'll get everything you need to complete your strategic brand in a straightforward and understandable manner.

You've finished the first part of the course, and now it's time to put all you've learned into practice and finish your brand before releasing it to the public! You'll have an outstanding brand that you adore at the end of these six phases (and your customers will love even more). After assisting hundreds of business owners, designers, and entrepreneurs over the last few years, this course has just been formally posted on Udemy.

Requirements:

• A desire to learn and implement leading strategic brand-building techniques, methods and practices
• The ability to follow simple steps to build your brand as you progress through the modules
• A hunger to ask as many questions as possible

Who this course is for:

• Entrepreneurs wanting to learn how to build a brand from scratch and make sure everything is done right first time
  
• Business owners who want to take their branding to the next level and improve profitability
  
• Logo designers who want to offer strategic thinking as a service & boost their income
  
• Students in marketing who are interested in branding and want to get a head start in their career

Subtitles: English
Udemy Rating: 4.4/5.0
Enroll here: https://www.udemy.com/course/build-a-world-class-brand-step-by-step-next-steps/

First and foremost, Brand Management for Product Developers and Marketers is not about brand design tools. This course is geared toward business owners, marketing professionals, technical and non-technical managers, and students who want to build a brand from the ground up or take an established brand to the next level. It's a manual on how to manage your brand. This course will assist you in examining many aspects of a business that are relevant to branding. To learn about branding management, you don't have to be a technical person.

This training can be used by non-profits, educational institutions, and government agencies in addition to commercial enterprises. This enhanced branding lesson was created from on-the-ground expertise and is based on certain timeless ideas. The goal is to load 22 essential chapters.

Requirements:

• A keen interest to develop a product or a service as a brand.
• Ability to observe things around with an open mind.

Who this course is for:

• Small to Medium to Large Scale Enterprises who are looking to implement branding.
  
• Entrepreneurs, Marketing Professionals, Managers and Students who want to develop a brand from a scratch or take an existing to brand to next level.
  
• Startups and Seasoned professionals who are interested in branding.
  
• Branding, Brand Management, Brand Development, Brand.

Subtitles: English
Udemy Rating: 4.3/5.0
Enroll here: https://www.udemy.com/course/brandmantra/