Customer Experience Management: Brand Purpose & Leadership

Being one of the Best Online Brand Management Courses, Customer Experience Management: Brand Purpose & Leadership can be taken as a stand-alone course or as the first in a three-course series called Customer Experience Management Bundle: Grow Your Business With A Purpose for optimal benefits.

The value of establishing a brand purpose is emphasized heavily throughout this course. Shaun Smith and Andy Milligan, authors of the best-selling book On Purpose: Delivering A Branded Customer Experience People Love, will discuss the findings and research from their book, as well as some of the techniques their firm, Smith+Co, uses to help businesses become more purposeful in their customer experiences. They demonstrate the topics with case studies before showing you how to apply the principles to your own circumstance utilizing the tools and guidance offered. You will learn how to establish a brand mission that will align your organization and provide meaning for your customer experience effort by the end of the course.

Requirements:

• No specific requirements needed.

Who this course is for:

• Executive-level managers in any company or industry.

Subtitles: English
Udemy Rating: 4.7/5.0
Enroll here: https://www.udemy.com/course/customer-experience-management-brand-purpose-leadership/