Continuous Discovery Habits

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value Every Day is a book written by Teresa Torres, a product discovery coach and consultant with over a decade of experience helping teams create products customers love. The book is a comprehensive guide to building continuous discovery habits within your team, enabling you to make better decisions and create better products.

In Continuous Discovery Habits, Torres introduces the concept of continuous discovery, which is the practice of continuously exploring customer needs and behaviors, generating and testing product ideas, and validating assumptions throughout the product development process. The book outlines a step-by-step process for building a continuous discovery practice within your organization, including how to prioritize discovery activities, structure and run experiments, and measure progress.

The book is divided into three sections, each covering a different aspect of continuous discovery. Part One covers the foundations of continuous discovery, including the benefits of the practice and how to get started. Part Two delves into the key activities involved in continuous discovery, such as understanding customer needs and behaviors, generating and prioritizing ideas, and running experiments. Part Three covers how to measure the impact of your discovery efforts and create a culture of continuous learning within your organization.

Among the best books on market research, Continuous Discovery Habits is an essential guide for product managers, designers, and anyone involved in creating products. It provides a practical framework for building a culture of continuous discovery and empowers teams to make better decisions and create products that both customers and businesses love.

Author: Teresa Torres

Link to buy: https://www.amazon.com/gp/aw/d/1736633309/

Ratings: 4.7 out of 5 stars (from 1535 reviews)

Best Sellers Rank: #12,326 in Books

#1 in User Experience & Website Usability

#3 in Market Research Business (Books)

#10 in Customer Relations (Books)