Marketing to Mindstates

"Marketing to Mindstates" is a book written by Will Leach, a behavioral scientist, speaker, and consultant who has spent over two decades researching and applying psychology to marketing. In his book, Leach presents a practical framework for marketers to understand and apply the principles of behavioral psychology to their marketing strategies.

The book's introduction sets the stage by outlining the challenges that marketers face in today's hyper-connected and rapidly changing world. Leach argues that traditional marketing approaches are no longer effective in influencing consumer behavior, and that marketers need to adopt a new mindset and approach to succeed.

Leach's framework is based on the idea that consumers make decisions based on their current "mindstate," which is a combination of their goals, motivations, and emotions at any given moment. By understanding and targeting specific mindstates, marketers can create more effective campaigns that resonate with consumers and drive action.

Throughout the book, Leach provides numerous real-world examples and case studies to illustrate his framework and demonstrate its effectiveness. He also offers practical tips and tools for marketers to apply the principles of behavioral psychology to their own campaigns.

Overall, "Marketing to Mindstates" is a must-read for marketers looking to stay ahead of the curve and create more impactful campaigns. Whether you're a seasoned marketing professional or just starting out, this book offers valuable insights and strategies to help you succeed in today's ever-changing landscape.

Author: Will Leach

Link to buy: https://www.amazon.com/Marketing-Mindstates-Practical-Applying-Behavior/dp/1544512406/

Ratings: 4.5 out of 5 stars (from 156 reviews)

Best Sellers Rank: #186,774 in Books

#63 in Market Research Business (Books)

#206 in Marketing & Consumer Behavior

#218 in Advertising (Books)