Strategic Market Research
"Strategic Market Research" is a comprehensive guidebook for businesses and marketers looking to conduct effective research in today's fast-paced and ever-changing market environment. Written by seasoned market research professional, Anne Beall, the book provides a step-by-step approach to conducting market research that delivers actionable insights.
With over 20 years of experience in market research, Anne Beall has worked with a wide range of clients across various industries, including healthcare, financial services, technology, and retail. Her expertise and insights have been featured in numerous publications, including The Wall Street Journal, Forbes, and Harvard Business Review.
The book's introduction provides a compelling overview of the importance of market research in driving business success. It emphasizes the need for businesses to stay ahead of the competition by understanding consumer behavior and market trends. It also highlights the various challenges that businesses face when conducting market research, including navigating complex data sets, analyzing results, and communicating insights effectively.
Throughout the book, Beall provides practical advice and real-world examples that demonstrate how businesses can use market research to make informed decisions and improve their bottom line. She covers a wide range of topics, including developing research objectives, selecting the right research methodology, conducting surveys, analyzing data, and presenting findings.
Overall, among the best books on market research, "Strategic Market Research" is an essential resource for any business or marketer looking to gain a competitive edge in today's market. With its clear and concise guidance, practical tips, and real-world examples, it is sure to be a valuable tool for businesses of all sizes and industries.
Author: Anne E. Beall Ph.D.
Link to buy: https://www.amazon.com/gp/product/173138517X/
Ratings: 4.4 out of 5 stars (from 112 reviews)
Best Sellers Rank: #1,151,131 in Books
#551 in Market Research Business (Books)
#932 in Marketing & Consumer Behavior
