Questionnaire Design

Questionnaire Design is a book written by Ian Brace, a well-respected expert in the field of market research. With over 30 years of experience, Brace has conducted research for various organizations, including local government, higher education, and private sector businesses. He has also authored several publications, including two books on questionnaire design.

In his latest book, Questionnaire Design, Brace provides readers with an in-depth guide on creating effective questionnaires for market research. The book covers a wide range of topics, including the purpose of market research, types of questions, survey modes, sampling, and data analysis. Brace also includes practical tips and real-world examples to help readers understand the concepts and apply them to their own research projects.

One of the key strengths of Questionnaire Design is its focus on structure and material. Brace emphasizes the importance of organizing questions in a logical and consistent manner to ensure that respondents can understand and answer them accurately. He also provides guidance on selecting appropriate question formats and avoiding common mistakes that can affect the validity of the results.

Overall, Questionnaire Design is an essential resource for anyone involved in market research. Whether you are a seasoned professional or just starting out, this book will provide you with the knowledge and skills needed to design effective questionnaires and collect valuable data for your organization.

Author: Ian Brace

Link to buy: https://www.amazon.com/Questionnaire-Design-Structure-Material-Effective/dp/0749481978/

Ratings: 4.5 out of 5 stars (from 24 reviews)

Best Sellers Rank: #1,103,126 in Books

#324 in Business Marketing

#528 in Market Research Business (Books)