Storytelling with Data

Storytelling with Data: A Data Visualization Guide for Business Professionals is a book authored by Cole Nussbaumer Knaflic, a well-known expert in the field of data visualization. The book is designed to help business professionals and data analysts create effective data visualizations that can be used to communicate complex information in a clear and compelling way.

Knaflic has extensive experience in the field of data visualization, having worked for several years at Google as a data analytics and presentation specialist. In addition to her work at Google, she has also taught storytelling with data workshops for clients such as the United Nations, Verizon, and the World Bank.

The book is divided into three main sections. The first section, "Foundations," provides an overview of the principles of effective data visualization, including the importance of understanding your audience, choosing the right chart type, and using color effectively. The second section, "Situations," focuses on specific data visualization scenarios, such as presenting data to a non-technical audience or using data to tell a story. The third section, "Tools," provides practical guidance on the tools and software needed to create effective data visualizations.

Throughout the book, Knaflic emphasizes the importance of telling a story with data. She argues that effective data visualizations are not just about presenting numbers and charts, but about using data to tell a compelling story that engages and informs your audience. By following the principles and techniques outlined in this book, business professionals and data analysts can create data visualizations that are not only visually appealing, but also highly effective in communicating complex information to a wide range of audiences. The book is also considered one of the best books on market research.

Author: Cole Nussbaumer Knaflic

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