Digital Channel Planning and E-Commerce Strategy

The Digital Marketing Institute is the gold standard for digital marketing certification around the world. The goal is to provide our students with the information and confidence they need to advance in their careers as a result of this specialization.

Retail buyers are known to switch channels during their buying decision-making process, according to research. Many of us conduct product research online at home or on the move using a mobile device, comparing pricing and reading online reviews. The final purchase choice may be made online or at a typical brick-and-mortar shop. Omnichannel marketing responds to modern buying behaviors by giving customers a uniform brand experience across all touchpoints, whether traditional or digital. This course will teach you how marketers create campaigns to engage customers at every available point of contact, as well as how smart digital strategies can help organizations grow and thrive today.

This course also covers e-commerce and how to create strong e-commerce and social customer service strategy that provides actual value to customers. This is the second course in the Digital Strategy specialty at the Digital Marketing Institute.

This course offers:

• Shareable Certificate: Earn a Certificate upon completion
• 100% online courses: Start instantly and learn at your own schedule.
• Flexible Schedule: Set and maintain flexible deadlines.
• Course 2 of 3 in the: Digital Marketing Strategy and Planning Specialization
• Beginner Level: Recommended for anyone seeking to learn more or upskill in the disciplines of digital strategy formulation, e-commerce, and digital transformation
• Approx. 12 hours to complete
• Subtitles: English