Retail Marketing Strategy

The first online course Toplist would like to introduce to you in this list of the Best Online Retail Sales Courses is the Retail Marketing Strategy. Covid-19 has expedited dramatic developments that will completely transform retailing. Customers' expectations are rising, making winning (and maintaining) those customers much more difficult. Professor Barbara Kahn will discuss what it means to shift from a product-focused to a customer-focused approach and how to develop marketing strategies that generate actual customer value in this course. This course will provide insights into what we can learn from organizations that have been most successful throughout this wave of change by studying companies that have been most successful during this wave of change.

Professor Kahn will present the "Kahn Retailing Success Matrix," which is based on these observations and provides a framework for any company to establish a competitive strategy to survive and prosper in today's – and tomorrow's – disruptive environment. You will be able to recognize evolving expectations in terms of delivering superior customer experiences and value-based branding by the end of the course.

This course offers:

• Shareable Certificate: Earn a Certificate upon completion
• 100% online courses: Start instantly and learn at your own schedule.
• Flexible Schedule: Set and maintain flexible deadlines.
• Course 1 of 3 in the: Omnichannel Retail Strategy Specialization
• Beginner Level
• Approx. 7 hours to complete
• Subtitles: English