Marketing Channel Strategy & B2B2C Routes to Market Specialization
This specialization is appropriate for people who work in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development, or who want to work in such fields. How customers want to buy is a vital component of value generation for customers in marketing that is frequently disregarded. A primary source of explosive value and the purview of marketing channel strategy is the capacity to make its products and services available to customers at the correct place and time.
The "black box" of organizational channels, distribution, and retailing that create the routes to market between the firm and its end-user or customers will be unpacked in this course. You'll learn how to capture and leverage this value by carefully selecting channel partners, implementing suitable incentives and pricing agreements, and designing and managing numerous channels in this course.
It also discusses how these concepts may and should be applied to social business channels in emerging economies and startup environments, as well as the most recent issues in selling on third-party platforms/marketplaces. The purpose is to equip you with the necessary frameworks, tools, and processes for more effective management of these areas, as well as the benefits, drawbacks, common applications, and best practice examples. Case studies and exercises, lectures, and guest speakers are used to accomplish this.
This course offers:
- Shareable Certificate: Earn a Certificate upon completion
- 100% online courses: Start instantly and learn at your own schedule.
- Flexible Schedule: Set and maintain flexible deadlines.
- Intermediate Level: Completion of a university Marketing Principles or Marketing Core course or at least two years of B2B work experience.
- Approximately 4 months to complete: Suggested pace of 2 hours/week
- Subtitles: English
Coursera Rating: 4.6/5
Enroll here: https://www.coursera.org/specializations/marketingchannelstrategy
