Storytelling in Branding and Content Marketing

The IE University course Storytelling in Branding and Content Marketing is for professionals who want to learn how to create memorable content through outstanding storytelling. Students will go through a learning process that begins with a thorough understanding of what Branded Content is and how it differs from traditional advertising, while also developing an effective storyline based on strong brand values and messages. In a world of perpetual content surplus, the course examines how to produce excellent journalism and how to develop memorable and long-lasting connections with a certain target audience. It culminates with a deeper understanding of the term Brand Entertainment, allowing them to expand their knowledge of how to create an effective call to action and keep the audience's attention.

This course is offered by IE Business School. IE Business School is a globally known business school where tomorrow's leaders create their visions and learn to be global citizens. IE Business School has been promoting innovation and transformation in organizations for more than 40 years, training managers with an entrepreneurial mindset that creates jobs, money, and social well-being.

This course offers:

• Shareable Certificate: Earn a Certificate upon completion
• 100% online courses: Start instantly and learn at your own schedule.
• Flexible Schedule: Set and maintain flexible deadlines.
• Course 2 of 4 in the: Branding: The Creative Journey Specialization
• Beginner Level
• Approx. 13 hours to complete
• Subtitles: English

Coursera Rating: 4.4/5

Enroll here: https://www.coursera.org/learn/brand-and-content-marketing