Florida’s Natural

Florida’s Natural Growers is an agricultural cooperative based in Lake Wales, Florida. It was founded in 1933 as Florida Citrus Canners Cooperative. Its initial operations included canning juice and grapefruit sections for its members, and in 1938, it began extracting juice with automated machines. During World War II, the company produced concentrated orange juice for the military. After the war, 80% of the juice the company produced was in frozen concentrate form to meet consumer demand for the relatively new, convenient form. In the 1960s, consumer demand shifted to ready-to-drink orange juice, and frozen concentrate sales declined while demand for chilled juices increased.

In 1969, the cooperative took the name Citrus World and adopted the current name, Florida’s Natural Growers, in 1998. It is currently composed of 12 representatives of 14 citrus cooperatives. Florida’s Natural produces citrus juices (mainly orange juice and lemonades) under Florida’s Natural, Coral Reef Juice Co., and Donald Duck brand names. The company’s primary marketing strategy is to differentiate itself from its main competitors Simply Orange, Minute Maid, and Tropicana by emphasizing its cooperative organization.

• Founded: 1933
• Headquarters: Florida, United States
• Website:https://floridasnatural.com/
• Facebook: https://www.facebook.com/FloridasNatural
  
• Instagram: https://www.instagram.com/floridasnatural/