Vita Coco
Vita Coco is an American beverage company that primarily sells coconut water. The company was founded in 2004 by Mike Kirban and Ira Liran. The idea for Vita Coco was born when the founders met two Brazilian women in a New York City bar. The women mentioned that what they missed most about Brazil was “agua de coco” (coconut water). Inspired by this, Kirban and Liran decided to bring coconut water to the U.S., thus giving birth to Vita Coco.
From 2004 to 2010, Vita Coco was involved in the “Coconut Water Wars”, competing with other brands to win the hearts and minds of consumers in the U.S. Thanks to hard work, passion, and hustle, Vita Coco quickly became the #1 selling coconut water in Tetra Pak.
From 2011 to 2014, coconut water evolved from a staple in the ethnic foods aisle to a mainstay in grocery and natural food stores. Vita Coco became a household name, attracting super-fans and celebrity investors that catapulted the brand to stardom. In 2014, realizing that coconut production was having a positive impact on farming communities, Vita Coco launched The Vita Coco Project®. Together with their partners, they’ve formed an ambition to positively impact 1 million people in coconut farming communities around the world.
- Founded: 2004
- Headquarters: New York
- Website: https://vitacoco.com/
- Facebook: https://www.facebook.com/VitaCocoUS/
- Instagram: https://www.instagram.com/vitacoco/
