Google Alerts

If you want to be informed of a specific issue and all connected material that appears in the news, you can have it all brought to you automatically with Google Alert, and you'll be notified whenever your keywords or phrases have new updates. As a company owner, this tool is quite useful since it allows you to remain up to speed on the latest news concerning brands or keywords without having to spend time looking for them.

You may choose the sort of information you want to get, the language you want it delivered in, the geographic region you want it sent to, the quality of the search, and how often you want it delivered.

Google Alert is useful for easy keyword monitoring, with notifications delivered to your inbox for practically real-time updates on every mention of certain terms. Of course, you can determine the frequency with which you receive them - once a day, once a week, or even as they occur.

When making a Google Alert, it's a good idea to avoid using general keywords and instead develop alerts that are specific to your website. Your notifications will be more relevant if you use more exact keywords. Wherever feasible, use the search filters, such as languages, geography, or sources, to do this.

• Best For: Businesses
• Cost: Free