Interviewing Users: How to Uncover Compelling Insights
Interviewing Users: How to Uncover Compelling Insights, which was released in 2013, has quickly become a classic, and is recommended for everyone who should be talking to users. Interviewing strategies and technologies that allow you to conduct informative interviews with anyone assist researchers, designers, managers, and leaders. You'll progress from simply collecting data to gaining powerful insights into people.
Interviewing is a fundamental user research tool that many people believe they already have. Interviewing Users gives you crucial interviewing skills and resources to conduct interesting interviews with anyone. You'll progress from simply collecting data to gaining powerful insights into people.
Interviewing Users: How to Uncover Compelling Insights does, without a doubt, provide expert advice on how to think about, prepare for, and conduct interviews that will yield the most beneficial insights. But what distinguishes this book is Steve's ability to explore outliers while presenting rules. It is critical to sympathize with the customer in order for them to feel at ease. This book will undoubtedly make you wiser, regardless of your level of skill in user research.
Author: Steve Portigal
Link to buy: https://www.amazon.com/Interviewing-Users-Uncover-Compelling-Insights/dp/193382011X/