Just Enough Research

Good research entails asking more and better questions, as well as critically considering the responses. It's something that every member of your team can and should do, and it's something that everyone can quickly learn. When done correctly, it will save you time and money by decreasing unknowns and laying the groundwork for building the right item in the most efficient way.

Erika Hall, the co-founder of Mule Design, distills her experience into a small cookbook of research approaches in Just Enough Research. Learn how to identify your competitive advantages, identify your own blind spots and prejudices, comprehend and apply your results, and why you should never, ever hold a focus group. You'll be conducting good research before you can plan your next proposal.

Just Enough Research is divided into nine chapters that distill her experience into a concise menu of research methodologies. Despite its short length (just 163 pages), this book contains research reasons, the basics, research processes, and research methodologies that will help you become a better researcher.

Erika Hall has been involved in online design and development since the late 1990s. She co-founded Mule Design Studio in 2001, where she oversees the research, interaction design, and strategy disciplines. Erika frequently lectures and writes about cross-disciplinary collaboration and the value of natural language in user interfaces. She challenges vacuous corporate jargon at Unsuck It in her spare time.

Author: Erika Hall

Link to buy: https://www.amazon.com/Just-Enough-Research-Erika-Hall/dp/1937557103/