Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)

The first book on how to quantify the user experience was Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies). The authors have included new material in the second edition on how contemporary technologies have made it easier and more effective to collect a broader range of data regarding the user experience.

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) delivers the quantitative analytic training that UX and web professionals use to substantiate their design decisions with solid, verifiable data. New measures in the second version include emotional involvement, personalities, keystroke analysis, and net promoter score. It also investigates how new neuro-marketing and online market research technologies can refine user experience assessment, assisting usability and user experience practitioners in making business cases for stakeholders.

In addition, the book includes fresh research and updated examples, such as guidance on drafting online survey questions, six new case studies, and examples utilizing the most recent version of Excel.

Author: Bill Albert, Tom Tullis

Link to buy: https://www.amazon.com/Measuring-User-Experience-Interactive-Technologies/dp/0124157815/