The Mom Test is a short and easy-to-follow program that will save you time, money, and heartbreak. The book focuses on entrepreneurs with large business ideas. However, this also applies to product managers. Having early and frequent talks about product ideas, features, and how customers and users are not just using your product but also solving their problems and accomplishing their business is crucial for you. Perhaps it will not immediately relate to your business, but it may provide you with the insight you require for the next great thing.

Fitzpatrick used the example of an entrepreneur who was having difficulty getting consumer interviews with cafe owners in his book. He was having difficulty setting up formal talks. So, while they were seated in a café, Fitzpatrick simply asked to speak with the cafe's owner or manager, and they had a quick chat right there. There will be no pitch, only information collecting, and a nice chat.

They say you shouldn't ask your mother if starting your own business is a smart idea since she loves you and will lie to you. Although technically correct, this misses the purpose. You should not ask anyone if your venture is a good one. It's a bad question because everyone will lie to you to some extent. In fact, it is not their obligation to tell you the truth. It is your obligation to find it, and it is worthwhile to do it correctly.

Speaking with customers is a fundamental ability in both Customer Development and Lean Startup. We all know we should do it, but no one seems willing to recognize that it's easy to mess up and difficult to do right. This book will teach you how customer discussions go wrong and how to improve them.

While the book is about asking the appropriate questions to potential clients, it is also packed with life lessons that are applicable to any situation in which you must ask (a lot of) questions (think job interviews, salary negotiations, buying a house, etc).

Author: Rob Fitzpatrick

Link to by: https://www.amazon.com/Mom-Test-customers-business-everyone/dp/1492180742

The disconnect between who designers and developers expect their consumers to be and who those users actually are might be the most challenging aspect of product development. Observing the User Experience will assist you in bridging that gap and understanding what your users want and need from your product, as well as if they will be able to use what you've built.

This book gives a complete toolkit of approaches to help designers and developers see through the eyes of their users, filled with real-world experience and a lot of practical information. It covers 13 user experience research approaches in full, which will serve as a foundation for designing better products, whether they are Web-based, software-based, or mobile-based. Furthermore, it is created with a real-world understanding of product development in mind, taking into account constrained budgets, short timelines, and current processes.

Since the first edition was published, the user research industry has blossomed with new technologies and approaches. This second version incorporates such improvements, as well as major revisions to existing sections. It also includes brand-new content on observational research, smartphone usability, diary studies, remote research, and cross-cultural and multilingual projects.

As one of the best books on user research, the book is a wonderful resource for designers, developers, and project managers -in fact, anybody whose work affects the end-user experience- since it explains how to balance usability with creativity and uniqueness while also providing a real-world perspective on research. This book teaches you how to conduct user research on a budget and in a timely manner. Following the completion of this book, you will have the resources and confidence to do user research on your own design, tailoring the user experience to the specific demands of your product and its users.

While the book is about asking the appropriate questions to potential clients, it is also packed with life lessons that are applicable to any situation in which you must ask questions (think job interviews, salary negotiations, buying a house, etc).

Authors: Elizabeth Goodman and Andrea Moed

Link to buy: https://www.amazon.com/Observing-User-Experience-Practitioners-Research/dp/0123848695

Interviewing Users: How to Uncover Compelling Insights, which was released in 2013, has quickly become a classic, and is recommended for everyone who should be talking to users. Interviewing strategies and technologies that allow you to conduct informative interviews with anyone assist researchers, designers, managers, and leaders. You'll progress from simply collecting data to gaining powerful insights into people.

Interviewing is a fundamental user research tool that many people believe they already have. Interviewing Users gives you crucial interviewing skills and resources to conduct interesting interviews with anyone. You'll progress from simply collecting data to gaining powerful insights into people.

Interviewing Users: How to Uncover Compelling Insights does, without a doubt, provide expert advice on how to think about, prepare for, and conduct interviews that will yield the most beneficial insights. But what distinguishes this book is Steve's ability to explore outliers while presenting rules. It is critical to sympathize with the customer in order for them to feel at ease. This book will undoubtedly make you wiser, regardless of your level of skill in user research.

Author: Steve Portigal

Link to buy: https://www.amazon.com/Interviewing-Users-Uncover-Compelling-Insights/dp/193382011X/

The first book on how to quantify the user experience was Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies). The authors have included new material in the second edition on how contemporary technologies have made it easier and more effective to collect a broader range of data regarding the user experience.

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) delivers the quantitative analytic training that UX and web professionals use to substantiate their design decisions with solid, verifiable data. New measures in the second version include emotional involvement, personalities, keystroke analysis, and net promoter score. It also investigates how new neuro-marketing and online market research technologies can refine user experience assessment, assisting usability and user experience practitioners in making business cases for stakeholders.

In addition, the book includes fresh research and updated examples, such as guidance on drafting online survey questions, six new case studies, and examples utilizing the most recent version of Excel.

Author: Bill Albert, Tom Tullis

Link to buy: https://www.amazon.com/Measuring-User-Experience-Interactive-Technologies/dp/0124157815/

User experiences (UX) are critical for products today, but creating one can be a time-consuming and costly process. Using Lean UX approaches, you'll discover how to accomplish it faster and smarter with this practical, hands-on book. Laura Klein, a UX specialist, demonstrates how to obtain meaningful feedback from customers, create something they'll actually appreciate, and shorten the time it takes to get your product to market.

To get started, no prior experience in UX or design is required. If you're an entrepreneur or an innovator, this book will get you started right away with tried-and-true strategies and tools for researching, identifying, and building an intuitive, user-friendly product.

After reading UX for Lean Startups: Faster, Smarter User Experience Research and Design, you will be able to predict if people will buy your product before building it, listen to your consumers throughout the product's lifecycle, and understand why you should develop a test before designing a product. You can learn how to distinguish between necessary and nice-to-have features, how to utilize a Minimum Viable Product to influence your UX decisions, how to use A/B testing in conjunction with excellent UX principles, and how to accelerate your product development process without losing quality.

Author: Laura Klein

Link to buy: https://www.amazon.com/UX-Lean-Startups-Experience-Research/dp/1492049581/

Good research entails asking more and better questions, as well as critically considering the responses. It's something that every member of your team can and should do, and it's something that everyone can quickly learn. When done correctly, it will save you time and money by decreasing unknowns and laying the groundwork for building the right item in the most efficient way.

Erika Hall, the co-founder of Mule Design, distills her experience into a small cookbook of research approaches in Just Enough Research. Learn how to identify your competitive advantages, identify your own blind spots and prejudices, comprehend and apply your results, and why you should never, ever hold a focus group. You'll be conducting good research before you can plan your next proposal.

Just Enough Research is divided into nine chapters that distill her experience into a concise menu of research methodologies. Despite its short length (just 163 pages), this book contains research reasons, the basics, research processes, and research methodologies that will help you become a better researcher.

Erika Hall has been involved in online design and development since the late 1990s. She co-founded Mule Design Studio in 2001, where she oversees the research, interaction design, and strategy disciplines. Erika frequently lectures and writes about cross-disciplinary collaboration and the value of natural language in user interfaces. She challenges vacuous corporate jargon at Unsuck It in her spare time.

Author: Erika Hall

Link to buy: https://www.amazon.com/Just-Enough-Research-Erika-Hall/dp/1937557103/

The User Experience Team of One: A Research and Design Survival Guide recommends a variety of ways that have a large impact while requiring less time and resources than the traditional set of UX deliverables. Whether you're new to user experience or a seasoned practitioner striving to move your organization forward, this book provides tools and insights for doing more with less.

Due to the demands of modern products and Web development, projects are frequently understaffed. When you're the understaffed designer, your success is knowing when to cut corners and when to go all-in. This well-written book explains what works and what wastes time. It will assist you in becoming that well-tempered UX team that can be terrific while doing the impossible. — Alan Cooper is the creator of Cooper Design and the author of The Inmates Are Running the Asylum.

As one of the best books on user research, The User Experience Team of One: A Research and Design Survival Guide provides a more effective approach to user experience design. Leah Buley's light, practical, and collaborative approach not only improve user experience but also engages and educates non-UX colleagues.

Leah Buley is an experience design industry veteran, the author of the Rosenfeld Media book The User Experience Team of One: A Research and Design Survival Guide, and the VP of Experience at Publicis Sapient. Her former work as a director of InVision's Design Education team required her to investigate, analyze, and discuss what makes design teams effective. Prior to joining InVision, Leah worked as a principal analyst at Forrester Research, where she researched the importance of design in business. She has also worked at Intuit, one of the first firms to make design thinking a company-wide skill, and Adaptive Path, a pioneering user experience design consultant.

Author: Leah Buley

Link to buy: https://www.amazon.com/User-Experience-Team-One-Research/dp/1933820187/

Do you believe you are the only one in your company who recognizes the significant competitive advantage that a good user experience provides? Are you disappointed that your management team does not recognize the importance of providing excellent user experiences? Do you find it difficult to persuade colleagues to approach projects from a user's point of view? Many businesses strive to provide excellent customer service. However, few are willing to make the necessary modifications to deliver on that promise.

User Experience Revolution is for everyone who is enthusiastic about user experience but works in a firm that needs a boost. You could be a designer, marketing, content specialist, or any of the other numerous positions related to user experience. You don't have to be a manager, though you may be. You don't have to be a user experience expert. You simply need to be prepared to challenge your company's processes and to be relentless in putting the user first.

As one of the best books on user research, User Experience Revolution encourages you to step outside of your comfort zone and begin influencing the full scope of the user experience, teaches you how to articulate the benefits of user-centric thinking, walks you through the process of creating a grassroots movement within your company, provides practical ways to raise the profile of the user within your organization, assists you in finding and building a proof of concepts to sell the benefits of a user-centric approach, shows you how to pique management's interest in user experience and gain their support, and identifies ways to integrate user-centric methodologies into the company's culture.

Authors: Paul Boag, Vitaly Friedman

Link to buy: https://www.amazon.com/User-Experience-Revolution-Paul-Boag/dp/3945749514/

Apps! Websites! Rubber Ducks! Naked Ninjas! This book has it all. You've come to the perfect place if you want to get started in UX for Beginners: A Crash Course in 100 Short Lessons covering the entire range of foundations.

Forget about dry, technical content. This book, based on Joel Marsh's blog The Hipper Element's immensely famous UX Crash Course, is filled with the author's sardonic style of humor and teaches UX in a simple, practical approach. Being a professional does not have to be tedious.

Follow the real-world UX process from beginning to end and use the skills you learn as you go, or refresh your memory before the next meeting. Non-designers who want to become designers, managers who teach UX, and programmers, salesmen, or marketers who want to learn more should all read UX for Beginners.

After reading this book, you will understand the fundamentals of UX research, the process and science of making anything user-friendly, how to use size, color, and layout to help and influence users, strategy and start creating wireframes, make your designs feel compelling and convincing, and assess how your design works in the real world.

Author: Joel Marsh

Link to buy: https://www.amazon.com/UX-Beginners-Crash-Course-Lessons-ebook/dp/B01A64DFL0