User Experience Revolution

Do you believe you are the only one in your company who recognizes the significant competitive advantage that a good user experience provides? Are you disappointed that your management team does not recognize the importance of providing excellent user experiences? Do you find it difficult to persuade colleagues to approach projects from a user's point of view? Many businesses strive to provide excellent customer service. However, few are willing to make the necessary modifications to deliver on that promise.

User Experience Revolution is for everyone who is enthusiastic about user experience but works in a firm that needs a boost. You could be a designer, marketing, content specialist, or any of the other numerous positions related to user experience. You don't have to be a manager, though you may be. You don't have to be a user experience expert. You simply need to be prepared to challenge your company's processes and to be relentless in putting the user first.

As one of the best books on user research, User Experience Revolution encourages you to step outside of your comfort zone and begin influencing the full scope of the user experience, teaches you how to articulate the benefits of user-centric thinking, walks you through the process of creating a grassroots movement within your company, provides practical ways to raise the profile of the user within your organization, assists you in finding and building a proof of concepts to sell the benefits of a user-centric approach, shows you how to pique management's interest in user experience and gain their support, and identifies ways to integrate user-centric methodologies into the company's culture.

Authors: Paul Boag, Vitaly Friedman

Link to buy: https://www.amazon.com/User-Experience-Revolution-Paul-Boag/dp/3945749514/