Lacoste

Lacoste S.A. is a French company, founded in 1933 by tennis players René Lacoste and André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels, and watches. The company can be recognized by its green crocodile logo. René Lacoste, the company's founder, was nicknamed "the Crocodile" by fans because of his tenacity on the tennis court. In November 2012, Lacoste was bought outright by Swiss family-held group Maus Frères.

René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. The company claims this as the first example of a brand name appearing on the outside of an article of clothing.

The Polo shirt is not a new design. It has been around since the late 1800s in England. Because it is worn by horse polo athletes, this shirt is also known as a polo shirt. But no one thought of applying this shirt to other sports. Until René Lacoste introduced it to tennis.

The first shirt of Lacoste was made of Petit Piqué material. The weaving method creates a textured material like a honeycomb, with high elasticity, good sweat absorption. This shirt allows players to comfortably exercise. The crocodile logo requires 1200 stitches to complete. And go through 25 quality checks to make sure the shirt doesn't have any defects when it leaves the factory.